Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts

Wednesday, May 2, 2012

Golden Rules to Avoid Management Crises.

Golden Rules to Avoid Management Crises.

They raise the effective manager’s efficiency when they occur and after they occur:

1- To be a successful manager, you should identify individuals who are outstanding in their performance and behavior and seek to promote their skills.

2- To action can succeed without a definite time program, and a program of action without planning is impossible to implement. You should also place alternatives to avoid crises.

3- It is wrong to seek to solve all problems simultaneously. You should set priorities.

4- You should learn the most important thing about everything. Learn everything about the most important  things in your field of work.

5- To receive observations is part of the manager’s profession and it is proficient to be ready for them and deal with them and encourage, yet it is wrong to accept criticism or an opinion without making a comment or as a matter to be granted.

6- Your strength does not lie in power given to you by your superior. Rather, your influence lies in the acceptance you can get among your colleagues and supervisors.

7- The correct option in the wrong time and the wrong opinion in the right time are both bad and so are decisions.

8- You should expect pressures in work. A successful manager should reduce their effect on crisis occurrence, in cooperation with the team, discipline in work, creativity, high drive for achievement and overcoming insufficient time.

9- The issue is not to face problems, difficulties or losses and the aim is not to make profits or overcome rivals but rather in the final outcome: Is it or not to your benefit? Is this outcome to the benefit of the entity or not?

10- Believe it or not, the problem is not how to deal with the crisis but how to behave after its ends. What are the necessary preventive measures? What are the means and alternatives to resume activity?

The effective manager’s management behavior includes the following points:

  •  Closing the door before crisis occurrence.
  •  Reducing the opportunities for crisis occurrence.
  •  Having indicators of crisis occurrence.
  •  Expecting and monitoring signs of crisis occurrence.
  •  Facing and reducing the passive aspects of crises and   acting    positively towards them.
  •  Having the possibility of getting advantages from crisis occurrence.
Source: Extracted from various sources.

Wednesday, May 25, 2011

Brand India - Trust, quality, image, promises and glamor. Etc...

Some thing more intellectual in fashion, most productive, highest revenue generator, symbol of status - I am talking about brand's here.

Brand's are not just brands - they are symbol of status "Rolls-Royce", they are symbol of quality "BMW - German Engineering", they are symbol of trust "SBI - State Bank of India", they are symbol of fashion "LVMH - Louis Vuitton Moet Hennessey", they are symbol of generation "Apple - Designed in California", they are symbol of innovation "TATA NANO", they are symbol of customization "DELL", they are classic symbol of hospitality "TAJ", they are symbol of sporting nature "NIKE - Just Do It", they are symbol of education "Oxford University", they are symbol of lifestyle " Abercrombie & Fitch", they are symbol of your image "Ray-Ban", they are symbol of thrust "Coca-cola - Pepsi".

Do brand's generate more revenue ?, Yes, they do. Value of brand and its attachment towards its users/followers is the tool to generate business. Eg: Apple - ipod/iphone/ipad/itunes, again a brand revolution in the consumer oriented hi-tech digital electronics market. Apple designed with perfection which is more handy and stylish, which gives pleasure, which generates i followers all around the world. People are queuing in front of Apple  showrooms on product release days - to checkout whats new? no, to buy? yes-no, to say "i tried it"? yes exactly. i lovers are more today, especially people of age 10 - 30 are crazy about i.

So what is the emerging market like India, China, Russia and Brazil's share in this brand revolution/revenue. Relatively  very less compared to developed economies like America, Britain, Germany, France and Italy. developed economies owns the maximum number of world's famous brands but they are produced by emerging and developing economies. Even in the two later economies people love the brands of developed economies. So the case is developed economies still enjoys the brand revenue and value. Established brands getting the scale of market very easily.
Indian Brand

When this situation is going to change ? 
When emerging and developing economies going to establish and appreciate their own brands ?

Brand's with no history is not doing well in the market, is it so? definitely not. Come up with quality in service/product and innovation in design, then observe the result. Success ratio is really high. Todays worlds famous brands were just 'start-ups' one day.

India with world's second largest population has its own market for new brands and products. Market is open to explorers - let us be home explorer's first.

Facebook page to give your thoughts to this forum, which is working to raise Indian Brands position and visibility globally. Post Indian brand logo's and write about them to raise awareness about it. Spread the word "Brand India" in your network.

Website for Brand India in construction - www.brandindia.org.




Thursday, August 12, 2010

Graduates of which field get the most work ?


Ever wondered students of which undergraduate course are most employable? Do engineering students have a higher chance of gaining full-time employment than other Arts students?

In order to address these doubts, the Beyond Graduation 2009 survey investigated which university qualifications most often led to full-time employment following graduation.

Information was collected from more than 5800 Australian university graduates who completed their studies in 2006. Conducted by Graduate Careers Australia, it was discovered that overall, the proportion of bachelor degree graduates who are in full-time work has increased since 2006, rising from 76.9 per cent to 86.8 per cent in 2009.
Other outcomes were -:
1) Male bachelor degree graduates were more likely to be in full-time employment across the board than female graduates.
2) Engineering graduates are among the first who find employment. About 93.3 per cent engineering graduates work full time just four months after completing their studies, and enjoyed the highest rate of full-time employment after graduation.
3) The next most highly employed are health graduates, with 87.1 per cent finding full-time work immediately after graduating.
4) Creative art graduates, according to Career FAQs, experienced the least full-time employment after graduating, both immediately after graduating and three years later. In 2006, around 54 per cent found full-time work, and by 2009 this had increased to 75.3 per cent.

The survey also compiled the 5 most popular professions for Australian graduates of specific field -:
For Science Graduates
Natural and physical science professionals
  • Agricultural, medical and science technicians
  • Information and organisation professionals
  • Engineers
  • School teachers, lecturers
For Commerce Graduates
Accountants, auditors and company secretaries
  • Business administration managers
  • Information and organisation professionals
  • Sales, marketing and PR professionals
  • Advertising and sales managers
Five most common occupations for creative arts graduates:
Media professionals, journalists
  • Architects, designers and planners
  • School teachers
  • Sales, marketing and public relations professionals
  • Tertiary education professionals

Source :SAVVICA Inc

Wednesday, June 9, 2010

Brand Building !

Launching a brand is not too difficult. Style, promotion, even gimmicky marketing will give a brand an initial shot in the arm. Its ascent may be meteoric, but cultivating a reputation takes time.

"A brand is the sum of all the perceived functional and emotional aspects of the product or service"
-Dr.Simeon Mellalieu, GM of Public Relations & Marketing agency Ketchum in Hong Kong.

Reputation is even more intangible and permeates through all ares of business, from investors relations to social responsibility.
Establishing a brand reputation demands consistent delivery on the brand promise. The brand promise doesn't have to be terribly complex, but it has to be believable and sustainable. It takes at least three to five years to develop a brand that resonates strongly with customers. It takes time to nurture the body and soul of brands. There is no shortcuts. The relationship with the individual customer is the result of dozens, if not hundreds, of interactions.

Great brands maintain every touch-point with extreme precision, creating a relationship of trust with their consumers over time. The brands that have emerged largely intact after the recent economic slowdown were already at its onset. Strong brands recogonise opportunities for building even stronger ties with consumer's  during recession. That mindset is why they have more solid reputations to begin with. A brand can never assume that its reputation today will carry it forward into the future.

Research shows that a less than 1 in 200 chance that a leader will still be one 20 years later. Thats because many focus well in the present and fail to reinvent themselves for future environments.