Brand India - Trust, quality, image, promises and glamor. Etc...

Some thing more intellectual in fashion, most productive, highest revenue generator, symbol of status - I am talking about brand's here.

Brand's are not just brands - they are symbol of status "Rolls-Royce", they are symbol of quality "BMW - German Engineering", they are symbol of trust "SBI - State Bank of India", they are symbol of fashion "LVMH - Louis Vuitton Moet Hennessey", they are symbol of generation "Apple - Designed in California", they are symbol of innovation "TATA NANO", they are symbol of customization "DELL", they are classic symbol of hospitality "TAJ", they are symbol of sporting nature "NIKE - Just Do It", they are symbol of education "Oxford University", they are symbol of lifestyle " Abercrombie & Fitch", they are symbol of your image "Ray-Ban", they are symbol of thrust "Coca-cola - Pepsi".

Do brand's generate more revenue ?, Yes, they do. Value of brand and its attachment towards its users/followers is the tool to generate business. Eg: Apple - ipod/iphone/ipad/itunes, again a brand revolution in the consumer oriented hi-tech digital electronics market. Apple designed with perfection which is more handy and stylish, which gives pleasure, which generates i followers all around the world. People are queuing in front of Apple  showrooms on product release days - to checkout whats new? no, to buy? yes-no, to say "i tried it"? yes exactly. i lovers are more today, especially people of age 10 - 30 are crazy about i.

So what is the emerging market like India, China, Russia and Brazil's share in this brand revolution/revenue. Relatively  very less compared to developed economies like America, Britain, Germany, France and Italy. developed economies owns the maximum number of world's famous brands but they are produced by emerging and developing economies. Even in the two later economies people love the brands of developed economies. So the case is developed economies still enjoys the brand revenue and value. Established brands getting the scale of market very easily.

When this situation is going to change ? 

When emerging and developing economies going to establish and appreciate their own brands ?

Brand's with no history is not doing well in the market, is it so? definitely not. Come up with quality in service/product and innovation in design, then observe the result. Success ratio is really high. Todays worlds famous brands were just 'start-ups' one day.

India with world's second largest population has its own market for new brands and products. Market is open to explorers - let us be home explorer's first.

Brand India (Brand's - Promote & Support) 

Visit:http://www.facebook.com/pages/Brands-Support-Promote/150115745012108

Facebook page to give your thoughts to this forum, which is working to raise Indian Brands position and visibility globally. Post Indian brand logo's and write about them to raise awareness about it. Spread the word "Brand India" in your network.

Website for Brand India in construction - www.brandindia.org.

Graduates of which field get the most work ?

Ever wondered students of which undergraduate course are most employable? Do engineering students have a higher chance of gaining full-time employment than other Arts students?

In order to address these doubts, the Beyond Graduation 2009 survey investigated which university qualifications most often led to full-time employment following graduation.

Information was collected from more than 5800 Australian university graduates who completed their studies in 2006. Conducted by Graduate Careers Australia, it was discovered that overall, the proportion of bachelor degree graduates who are in full-time work has increased since 2006, rising from 76.9 per cent to 86.8 per cent in 2009.

Other outcomes were -:

1) Male bachelor degree graduates were more likely to be in full-time employment across the board than female graduates.

2) Engineering graduates are among the first who find employment. About 93.3 per cent engineering graduates work full time just four months after completing their studies, and enjoyed the highest rate of full-time employment after graduation.

3) The next most highly employed are health graduates, with 87.1 per cent finding full-time work immediately after graduating.

4) Creative art graduates, according to Career FAQs, experienced the least full-time employment after graduating, both immediately after graduating and three years later. In 2006, around 54 per cent found full-time work, and by 2009 this had increased to 75.3 per cent.

The survey also compiled the 5 most popular professions for Australian graduates of specific field -:

For Science Graduates

Natural and physical science professionals

• Agricultural, medical and science technicians
• Information and organisation professionals
• Engineers
• School teachers, lecturers

For Commerce Graduates

Accountants, auditors and company secretaries

• Business administration managers
• Information and organisation professionals
• Sales, marketing and PR professionals
• Advertising and sales managers

Five most common occupations for creative arts graduates:

Media professionals, journalists

• Architects, designers and planners
• School teachers
• Sales, marketing and public relations professionals
• Tertiary education professionals

Source :SAVVICA Inc

Sustaining the Change !

Sustainability in this market place with lots and lots of changes on the go is very essential factor to consider to lead a business. Not only the market place, the production according to requirement - over production may lead a heavy loss to manufacturing units.

How to convert the over production as a profit ?

When over production exists - it exits when a market place shrinks and when our productions capacity expands with out finding the right market. Here we should concentrate on exploring the new markets, for eg. Cameras, today the cameras are not only the cameras and digital recorders - they were installed for surveilince, they are working in the place of human more effectively to manage the corporate work ethic. It creates more space for anti-crime activities. So the cameras now found a place which is much important in domestic market, now cameras are not the devices only made for occasions. They are now the goodie of every human. They create most memorable images of daily life in to pictures. Now even a pen has a camera embedded on it. This is how camera manufacturers explored and found the potential market place. Like wise what ever the product is there is a market. No matter how big your features are , creating awareness and occupying a place in the market matters. So just concentrate of exploring new phases of market just increase your companies market share 0.1% everyday. Dont stop at any point. Dont stop discovering.