Wednesday, May 25, 2011

Brand India - Trust, quality, image, promises and glamor. Etc...

Some thing more intellectual in fashion, most productive, highest revenue generator, symbol of status - I am talking about brand's here.

Brand's are not just brands - they are symbol of status "Rolls-Royce", they are symbol of quality "BMW - German Engineering", they are symbol of trust "SBI - State Bank of India", they are symbol of fashion "LVMH - Louis Vuitton Moet Hennessey", they are symbol of generation "Apple - Designed in California", they are symbol of innovation "TATA NANO", they are symbol of customization "DELL", they are classic symbol of hospitality "TAJ", they are symbol of sporting nature "NIKE - Just Do It", they are symbol of education "Oxford University", they are symbol of lifestyle " Abercrombie & Fitch", they are symbol of your image "Ray-Ban", they are symbol of thrust "Coca-cola - Pepsi".

Do brand's generate more revenue ?, Yes, they do. Value of brand and its attachment towards its users/followers is the tool to generate business. Eg: Apple - ipod/iphone/ipad/itunes, again a brand revolution in the consumer oriented hi-tech digital electronics market. Apple designed with perfection which is more handy and stylish, which gives pleasure, which generates i followers all around the world. People are queuing in front of Apple  showrooms on product release days - to checkout whats new? no, to buy? yes-no, to say "i tried it"? yes exactly. i lovers are more today, especially people of age 10 - 30 are crazy about i.

So what is the emerging market like India, China, Russia and Brazil's share in this brand revolution/revenue. Relatively  very less compared to developed economies like America, Britain, Germany, France and Italy. developed economies owns the maximum number of world's famous brands but they are produced by emerging and developing economies. Even in the two later economies people love the brands of developed economies. So the case is developed economies still enjoys the brand revenue and value. Established brands getting the scale of market very easily.
Indian Brand

When this situation is going to change ? 
When emerging and developing economies going to establish and appreciate their own brands ?

Brand's with no history is not doing well in the market, is it so? definitely not. Come up with quality in service/product and innovation in design, then observe the result. Success ratio is really high. Todays worlds famous brands were just 'start-ups' one day.

India with world's second largest population has its own market for new brands and products. Market is open to explorers - let us be home explorer's first.

Facebook page to give your thoughts to this forum, which is working to raise Indian Brands position and visibility globally. Post Indian brand logo's and write about them to raise awareness about it. Spread the word "Brand India" in your network.

Website for Brand India in construction - www.brandindia.org.




Sunday, April 3, 2011

ICC Cricket World Cup 2011. Champions Team India-Every Indian.



This is Cricket. This time for India. For Sachin. For men in Blue.




"I couldn't have asked for anything more than this. Winning the World Cup is the proudest moment of my life. Thanks to my team-mates. Without them, nothing would have happened. I couldn't control my tears of joy."
Sachin Tendulkar, who's played six World Cups, on his best moment.

"I took a quite few decisions tonight, if we hadn't won I would have been asked quite a few questions: Why no Ashwin, why Sreesanth, why no Yuvraj, why did I bat ahead?! That pushed me and motivated to do well"
MS Dhoni puts a light spin on his selection decisions ahead of India's title win.

"This is unbelievable. The Under-19 World Cup, then the World Twenty20 but this is the most special. For Sachin, for everyone else."
Yuvraj Singh, the Player of the Tournament, sums it up.

"Very proud of everyone, especially Mahela who rose up to the occasion and put up a great hundred. When you look at this Indian team anything less than 350 looks less! They deserved this title, the way they played in front of a great crowd."
Kumar Sangakkara, the Sri Lanka captain, is gracious in defeat.

"All credit goes to Sachin Tendulkar. We played for him. Beating Australia and Pakistan and now this, its a dream come true."
Gautam Gambhir, who gave India the upper hand in the final with his 97.

"It means the world to me. I have been part of the three World Cups. This is for the nation. Thank you very much, we love you. This cup is for the people. Love you India!"
Harbhajan Singh was among several Indian players who shed a tear following India's victory.

"This goes out to all the people of India. This is my first World Cup; I can't ask for more. Tendulkar has carried the burden of nation for 21 years; It was time we carried him. Chak de India!"
Virat Kohli leads the Tendulkar tributes.

Winning moments are special, this is more special - Sachin Ramesh Tendulkar's worldcup dream (every Indians dream). Lifting the Cricket Worldcup after 28 years.., emotionally attached sport of every Indian. seeing our players crying on the field for the victory - We feel like crying - cried with happiness.

Mahendra Singh Dhoni - the captain of Indian Cricket team, the best pressure handler ever as captain. He proved that he is the best in all formats of cricket individually and as a captain. Its not so easy to play in the home country, home supporter's, he handled the pressure brilliantly with amazing and surprising decisions.

Sreesanth - Lucky star to the team. Yes, he is expensive, still a brilliant decision. Hope he will get back to form and give his best for Team India in the coming matches.

Zaheerkhan - Indian Fast Bowler with a lot of experience, accuracy and control over his bowling. His home ground as well, he was smart enough on the field not only today but all the matches he played in this tournament.

Gauti and Virat were amazing. They built-up a concrete base for the run chase. Hats-off guys. Youngsters are proving.


ICC Cricket World Cup 2011 is a dream to all cricketers. Indian's conquered the cup. Hope men in blue will keep lifting the World Cup in the coming season's.