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Wednesday, 20 February 2013

Twitter Advertising: 2013 New Insights from Compete

Twitter advertising taking a new shape and gets customised for mobile users. Advertisers have their new targets on mobile.

A joint study by Twitter and Compete found out few interesting facts about Twitter users in the United States.

Primary mobile users are more likely to use Twitter throughout the day:

157% more likely to use when they wake up in the morning everyday

3 times more likely to us when commuting

160% more likely to use at work or school

169% more likely to use while shopping

129% more likely to use while going to sleep

So, what's in for advertisers on Twitter - Users & Followers :

18-34 age group people use twitter at all times and they follow most of the brands which they like over Twitter. So it's good to customise the content for this age group and engage the followers by retweeting and replying.

Primary mobile users 57% less likely to use Twitter on desktop. Develop a mobile targeting strategy for your Twitter Ad campaigns. Give your audience the bet possible experience by linking the adverts to the mobile sites.

Dominate in user engagement by scheduling/tweeting on a rush hour or on weekends. Cross engage TV strategies with Twitter to bring users to watch your program on TV or online.

Create tweets with rich media. Most likely 80%+ Twitter users click on links and photos. 63% mobile users likely to click on links, 78% more likely to retweet, 85% more likely to favourite a tweet. Use them to drive earned media.

Create campaigns c termed around useful information and special offers/discounts that someone can act on immediately.

Further Findings:

Average Titter user follow five or more brands.

Users who primarily access Twitter on mobile are 96% more likely to follow 11 or more brands.

For more twitter advertising tips visit www.advertising.twitter.com

This article was originally published on Twitter advertising blog and www.blog.compete.com